As one of the world’s largest consumer markets, China presents significant growth opportunities for brands. However, standing out and capturing the attention of Chinese consumers can be challenging. Out-of-Home (OOH) advertising and Xiaohongshu have become powerful marketing channels, providing unique ways to engage consumers, enhance brand visibility, and drive customer acquisition.

Join us for a transformative seminar, featuring experts from Xiaohongshu and Moove Media. Discover how to master China’s digital marketing landscape and leverage Out-of-Home (OOH) media to enhance your brand visibility. Gain insights into the latest trends, key metrics, and proven practices to help Singaporean brands thrive in China’s competitive market!

Grasp your golden opportunity to:                     

• Discover the intricacies of Chinese consumers' behaviors and preferences in Singapore
• Obtain the winning formula for Xiaohongshu marketing - content creation, community building, precise targeting, KOL partnership, etc.

• Explore popular OOH ad formats & geographic targeting to select the optimal advertising placements

• Delve into other leading platforms like WeChat, Douyin, and Weibo & adeptly harness their full potential for your maximum marketing effort

• Learn best practices of OOH & Xiaohongshu via cross-industry case studies

• Expand your professional network with industry players

Details:

Date: 7 Mar 2025 (Fri)

Time: 15:00 - 17:00 (Reception opens at 14:30)

Location: Guoco Midtown Network Hub (126 Beach Rd, Singapore, 189772)

Language: English

Fee: Free

*Pre-registration is required for this event. Confirmation email will be sent upon successful registration.