What is Omnichannel Marketing?
Unlike traditional and multichannel marketing, omnichannel marketing is a customer-centric approach that integrates multiple channels, including online, social media, and physical stores. Through delivering consistent messaging and personalized interactions, it creates a seamless customer experience in a cohesive and fluid manner, ultimately enhancing customer satisfaction and loyalty.
Our Strategic Omnichannel Marketing Services
Connect with Audiences Anywhere, Everywhere
Impactful campaigns across any desired media channels and strategies – but not limited to - SEM, SEO, social media, and display ads. With AsiaPac, you gain access to top global DSPs like The Trade Desk, Hivestack, JCDecaux, and VIOOH, enabling access to premium ad networks across channels such as Connected TV (Netflix, MyTV Super, iQiYi), audio (Spotify, JOOX), display (rich media), video, native, mobile, and DOOH.
All-Rounded Omnichannel Campaign Planning
Our team considers your advertising objectives at every stage—planning, creation, and execution. By creating tailored online and offline campaigns, we ensure we grasp every touch point of your target audience’s customer journey, facilitating seamless cross-channel integration.
Visual Storytelling & Content Variation
Our creative strategists craft localized brand narratives through eye-catching multimedia content in diverse formats, including SEO-friendly blog articles, social media copies, videos, infographics, and Q&As. We aim to maximize market relevance and audience resonance, while evoking emotions and sparking conversations.
Precise Cross-Channel Targeting
Our big-data capabilities segment your target audience based on demographics, interests, and behaviors. This allows us to identify the platforms and channels that best align with your brand, ensuring your content reaches the right audience and ultimately enhances engagement across channels.
Data-Driven, Total-Programmatic Optimization
Leveraging AsiaPac’s AI-powered proprietary tool, OptAdEasy, AsiaPac team analyzes and tracks performance metrics across all channels effortlessly. We make timely optimizations to targeting, creatives, and triggers to ensure performance meets your budget and KPIs.
Omnichannel Ad Performance Measurement
With real-time ad performance data reporting, AsiaPac team empowers advertisers to visualize performance metrics and audience insights, enabling effective evaluation of omnichannel campaign effectiveness and leading to more impactful results.
Omnichannel Strategy
for Enchanteur
Enchanteur Campaign Objectives
In the face of competitors consistently launching new products and executing aggressive advertising campaigns, our objective is to maximize product awareness and strengthen market positioning. Through the implementation of omnichannel marketing strategy across various online and offline media channels, we re-launched the “Delightful Series” through different phases allowing for more strategic execution and better audience engagement.
- Target Market
Hong Kong
Our Omnichannel Promotion Channels:
- OOH & Printed Promotion
- Online Ads (GDN, YouTube)
- Media buy (Facebook, Advertorial)
- KOL Management
Omnichannel Effectiveness
What makes Enchanteur a successful omnichannel case?
- Strategically selected 60 static panels and 97 digital panels across 50+ MTR stations to reach a vast and diverse audience in prime locations, effectively targeting daily commuters. Additionally, we launched an MTR mobile app campaign during the Mother's Day period to capitalize on the festive season, significantly boosting exposure rates.
- Leveraged advanced audience targeting across GDN using 4 sets of distinct creatives tailored to various placements. By securing premium placements, such as 新假期 and HK01, we effectively broadened reach by reallocating budget to target group with highest CTR and impression.
- Executed non-skippable YouTube bumper ads while segmenting four target groups. To maximize campaign performance, we allocated a higher budget to “Beauty” and “Sports” segments, as they offered relatively low CPMs, allowing us to generate the most impressions.
- Engaged media buy with U Lifestyle for Facebook and online article placements to publish content. By strategically utilizing compelling images and engaging content, we maximized visibility among our target audience and drove organic traffic to the FB post and advertorial article.
- Designed and executed ad creatives in various sizes and formats to align with MyTV Super placements, including L-shaped banners, triple banners, and in-stream videos. To further enhance viewer engagement, we strategically boosted the campaign during Fridays and weekends, capitalizing on peak viewing times.
- Collaborated with five lifestyle and beauty macro KOLs, each boasting over 50K followers, to create engaging Instagram reels and YouTube videos. By strategically selecting KOLs with strong engagement rates and a predominantly female audience, we maximized the potential for conversion.
Access our Premium Omnichannel Ad Inventories
Across Asia-Pacific Regions
Why Us as Omnichannel Marketing Agency?
All-Rounded Marketing Model
We offer maximum flexibility to accommodate diverse campaign objectives and preferences. Our full spectrum of digital services, along with access to China, Southeast Asia, and global inventory, ensures that you achieve optimal KPIs.
Results-Driven Strategy
We deliver measurable results and maximize ROI through data-driven strategies and continuous optimization. By leveraging a mix of data and AI solutions, we enable real-time optimization of cross-platform ad campaigns for impactful results.
Trusted Global Ad Partner
As the trusted official advertising partner of many global platforms and social media platforms like Google, Meta, Yahoo, TikTok, Criteo, Line, Xiaohongshu, Weibo, and Meituan Dianping we have partner-exclusive tools to help brands access ad inventory and seamlessly connect with international audiences.