GrabAds is one of the strongest advertising arms for brands to connect and engage with high-value Southeast Asia consumers who use the superapp for daily transactions.
Source:
1.Grab Investor Relations: Grab Reports Fourth Quarter and Full Year 2023 Results and Announces Inaugural Share Repurchase Program of Up to $500 Million
2.KANTAR Context Lab research, SEA Report
3.KANTAR media reaction study, 2022, SEA Report
Our Strategic GrabAds Services
Full-Funnel GrabAds Planning
AsiaPac performs in-depth brand evaluations and develops effective GrabAds campaigns tailored to your goals – be it building brand awareness, generating in-app or in-store sales – by targeting the most relevant audience.
1st & 3rd Party Audience Data Analysis
We identify your most relevant audience segments by leveraging our rich database and Grab’s aggregated audience data based on real-world transactions, including Grab ride users, GrabFood audiences, app top spenders, campaign engagers, POI audience, and more.
Impactful GrabAds Creatives Development
Our creative team. at AsiaPac utilizes self-developed AI banner creation tools to craft impactful native ads that capture the attention of Grab users. Whether ordering food, groceries, or scheduling rides, our visually striking ads complement your brand and engage users within the Grab app.
Data-Driven GrabAds Execution
Leveraging Grab’s granular audience signals, diverse formats and rewarded ads product, your Grab ads are facilitated to precisely serve and your high-value audiences are incentivized to purchase and convert.
Omnichannel GrabAds Solution
Our omnichannel approach integrates your Grab campaigns with online and offline promotions e.g. in-app ads, out-of-home (OOH) car wraps, O2O vouchers, etc., grasping every touch point of Grab users’ customer journey.
GrabAds Performance Reporting
AsiaPac’s detailed GrabAds reports offer consumer insights into key metrics like conversions, unique reach, page visits, CTR, redemption rate, etc., allowing us to make data-driven optimizations on your Grab ads strategy to maximize ROI.
OVERVIEW OF GRABADS OFFERINGS
Grab In-Feed Ad
Carousel of up to 3 native images or video ads on the homepage, GrabFood, and GrabMart feed.
Grab In-Transit Ad
Ad appears after users transacted on the app for GrabTransport, GrabFood, GrabMart, and GrabExpress.
Grab Rewarded Ad
Ad in an image, video, lead gen, and O2O formats on the homepage to drive engagement with points, in-app vouchers, and O2O vouchers (drive audience to offline retail).
Grab Search Ad
Ad in search results that link directly to your store on the Grab app. Only Grab Merchants are eligible for this ad format.
Grab Food Native Image/Video
Ad appears at a top placement upon opening the GrabFood app and only appears to users within the delivery radius.
Grab Rank Booster
Ad appears at the top of various GrabFood listings, and usually appears on the first to the fourth slot of the category or cuisine result.
WHY ASIAPAC AS GRABADS AGENCY?
Official GrabAds Partner
As GrabAds’s official agency partner, AsiaPac possesses expertise, partner-exclusive resources and platform support to help you reach your desired Southeast Asia audience.
Localized GrabAds Content
Considering the cultural nuances, language preferences, and regional interests, Our Southeast Asia (SEA) content team personalizes your GrabAds to better connect and resonate with your targeted SEA audiences.
Acclaimed Southeast Asia Digital Expertise
AsiaPac has a strong track record of winning awards and serving 3,000+ clients across industries, e.g. FMCG, beauty, F&B, finance, travel, etc. From planning to execution and measurement, we handle your GrabAds campaign well, going beyond your KPI.