Background
Cole Haan is a well-established American lifestyle and luxury brand founded in Chicago in 1928. The Cole Haan collection offers premium footwear, apparel and accessories for men & women. Recently they have launched a Hong Kong ecommerce site and are looking for a conversion-driven digital marketing strategy to drive brand exposure and online revenue acquisition.
OBJECTIVES
Maximize brand awareness of Cole Haan Hong Kong
Drive quality website traffic to Hong Kong ecommerce site
Increase conversion and online revenue
RESULTS
200%%
80%%
200%%
What makes it a successful campaign?
Re-designed Cole Haan's previous strategy from traffic-driven to conversion-driven along the whole marketing funnel
Formed large-scale cross-channel awareness-oriented campaigns in the upper funnel to maximize exposure instantly
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Utilized comprehensive ad formats to ensure higher exposure and encourage actions
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Recommended Cole Haan to switch from valuing last click only to weighing each attributions along the conversion path to boost awareness and conversions
Channels
Search Ad | Display Ad | Social Media Ad | Shopping Ad
What does Cole Haan say about us
It has been an absolute pleasure to work with the AsiaPac team. They are not only master of digital marketing, but also bring the most up-to-date and personalized solutions and services to us. They provide excellent methods on how to drive traffic to our website and increase the brand awareness of Cole Haan.
