In a social media world saturated with images and videos, Threads captivates a loyal user base seeking deep discussions and real-time conversations through its unique text-based appeal. Launched by Meta in 2023, this new platform surpassed 100 million registered users in under five days, breaking ChatGPT’s record to become the fastest-growing consumer app in history! This explosive growth not only highlights users’ demand for real-time text-based interaction but also underscores the platform’s immense potential.

With seamless integration with Instagram and the imminent full rollout of its ad features, Threads is set to unlock fresh communication and marketing opportunities for brands. Want to build a highly engaged community in 2025? AsiaPac Group, building on its proven success across other social platforms, can help you harness Threads’ ad potential and unlock the next wave of social traffic!

1. What is Threads?
   

2. Why Should Brands Add Threads to Their 2025 Social Media Strategy?

3. Threads Ad Features Explained

1. What is Threads?

Beyond Instagram, Meta is quietly cultivating another "rising social star" centred on text-based dialogue—Threads. Think of it as a text-based Instagram or an X (formerly Twitter)-style real-time interaction, but with far less algorithmic interference, allowing content to spread more freely.

Notably, Threads has shown remarkable global traction, particularly in Asia. According to Similarweb, as of April 2025, Threads’ web traffic primarily comes from Taiwan (23.75%), followed by the US (13.91%), Vietnam (7.76%), Japan (6.25%), and South Korea (5.76%). This not only reflects Threads’ popularity in Asia but also highlights Taiwan’s users as the most active globally—making these markets key for brands prioritising Threads marketing.

This staggering growth and user distribution signal more than just another social platform; it represents a fundamental shift in engagement. Users are no longer chasing algorithmic reach or polished photo likes but returning to the essence of words—the starting point of conversation.

Here are three cultural phenomena driving Threads’ rapid adoption among Gen Z and brands:

1. No pretence—just real talk
   
   On Threads, users express themselves freely without curated posts or performance pressure. This unfiltered authenticity fosters trust and connection, often leading to faster follower growth than Instagram. For brands, this is a rare chance for genuine engagement.
   

2. The algorithm doesn’t limit you—content spreads organically
   
   Unlike Facebook and Instagram’s algorithmic filtering, Threads’ content distribution is freer and more random, with fewer echo chambers. Brands leveraging hashtags and trends can achieve rapid organic reach.

3. Great content thrives without keyword stuffing
   
   Threads’ short-text, interaction-focused design turns every post into a conversation starter. Replies, reposts, and comments are effortless, making it easy for brands to spark discussions. Plus, link-sharing is unrestricted, enabling seamless transitions to campaigns or product pages.
   

2. Why Should Brands Add Threads to Their 2025 Social Media Strategy?

2.1  Grab the Early-Mover Advantage as Threads Ads Are Rolling Out

Remember brands that dominated early on Instagram and TikTok? Threads is following the same playbook. With ad features launching in 2025, brands can amplify reach beyond organic content.

Three reasons to why you should act now:

• Lower competition, cheaper ad costs: Unlike Facebook and Instagram’s high CPCs, Threads’ early-stage ads offer cost-effective CPC and CPM rates, ideal for testing creatives and driving traffic.

• Algorithm favours active reach: Posts can organically reach non-followers, and ads boost visibility for trending potential.

• Early exposure builds platform recall: With users still exploring Threads, brands can leave lasting impressions by being first.

With algorithms still uncomplicated and competition not yet intense, now is the critical moment for brands to "get ahead of the curve". Users are currently willing to stop and interact, and curiosity remains high. Enter now, rather than waiting until everyone jumps in and advertising costs skyrocket. Threads has the potential to become your new social media advertising weapon, assisting your brand in quickly expanding its market influence.

2.2  Precision Targeting for Gen Z and Young Audiences

Threads understands you better than Google, with "#JustAskThreads" has become a daily routine for users!

Want to know what young people are into, frustrated about, or obsessed these days? Opening Threads gives you faster answers than scrolling Instagram. Someone might ask at 2am "How do you all fall asleep?" or share the bittersweet reality that "After 30, junk food takes three days to metabolize" - with the comments section instantly flooded by surprisingly helpful strangers.

These posts contain no hard knowledge, aren't memes, and might just be short daily complaints or life hacks - yet they can spark enthusiastic online discussions, capturing Gen Z's humor and shared observations about life.

Threads' magic: You don't need to be somebody or follow anyone - just speak up and someone will respond. Gen Z loves this "casual chat vibe". Some people now even treat Threads as an upgraded Google, with "#JustAskThreads" becoming an internet routine. Compared to cold search results, people prefer hearing living experiences and authentic rants.

This is an entry point for brands - no need for serious lecturing, just say something that "gets you" to become part of the conversation. Currently, global brands like Netflix, Shopee, National Palace Museum South Branch, and Yaoya Tea have started engaging with fans on Threads, showcasing unique personalities and lively interactions. Not only does this makes brand voices more relatable to young demographics, but also quickly attracts massive attention, making brand images more approachable and fun.

If you want to create buzz on Threads, contact our AsiaPac Group's professional content management team and let us tailor brilliant marketing strategies to help you stand out.

3. Threads Ad Features Explained

3.1  Familiar Formats, New Touchpoints

• Where are the ad placements?
  
  Native "feed posts" blend into users’ homepages (image-only; no video/carousel yet).
  

• How to advertise?
  
  In Meta Ads Manager, simply extend Instagram/Facebook image ads to Threads in a click—no new creatives needed. Note: Threads can’t be targeted alone; it’s bundled with Instagram. For custom strategies, our team is ready to help.

3.2  How Brands Can Maximise Threads Ads

• Adopt a conversational tone: 

  Use everyday topics (weather, commutes, weekend plans) or open-ended questions to spark dialogue.

  Life observation → "Has anyone else never used their 5-day gym membership?"
  Emotional resonance → "How many bubble teas do you drink per week to feel alive?"
  Fun opener → "Fun fact: The only way to make holidays feel like it lasts longer, is by waking up early."
  
  Avoid overly dense post formatting - using segmented tones, like friends taking turns or adding humorous comments, works better than straightforward ad copy.

• Ride trending hashtags for natural topic spread:

  Threads constantly sees spontaneous "nationwide hashtag trends" like #JustAskThreads, #AlgorithmHelpMe, and #StartupDiary. These organic, user-driven community languages make posts more discoverable when you join the trends.

  Brands can also initiate trends themselves. For example, the "#CommunityManagerSupport" hashtag created by brand teams in Threads' early days. Through this tag, brands visit and cheer each other on, building connections while successfully heating up cross-brand community vibes that attract more participants.
  

• Collaborate with KOLs to build first-mover advantage:
  

  With no established "standard practices" for commercial collaborations on Threads yet, this presents opportunities for early brand positioning. Brands can start with Instagram creators who are familiar with your brand, then adapt content style to Threads' tone. However, relying on just impressions are not enough, try adopting AsiaPac's exclusive KOOLER AI influencer platform to quickly match creator tones with audience interaction patterns, identifying the most viral partners through real data to boost Threads performance and ensure your brand voice is heard precisely.

Threads Advertising Summary

While other brands still in hesitant and exploring, embracing Threads will create truly meaningful dialogues and connections with users in more native, fun ways. Meta has officially opened Threads ads across APAC including Taiwan, Hong Kong, Indonesia, Vietnam, Philippines, Malaysia and Singapore! This means accumulated potential reach can now be quickly converted into tangible marketing results through precise ad placements! Click here now to strengthen your Threads advertising strategy!

About AsiaPac Net Media

With an extensive digital marketing experience of serving more than 5,000 clients across the region in sectors such as education, travel and hospitality, retail, finance, Government and others, AsiaPac Group’s expert team is highly recognized for the excellence in providing performance-driven services to customers from Hong Kong, Taiwan and the PRC, and global corporates targeting Asia markets. AsiaPac has local offices across Asia Pacific regions, including Hong Kong, Mainland China, Taiwan, Japan, Korea, Singapore, Malaysia, Thailand, Vietnam, and Indonesia. If you’d like to learn more about AsiaPac and the work we’ve done, visit our cases page. For more information on AsiaPac and our services, please contact us at info@asiapac.com.hk/ info@adtechinno.com.