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Successful HKTVmall x ThePlace x AsiaPac Group E-commerce Marketing Workshop
15 Aug , 2024
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Recently, HKTVmall and ThePlace invited AsiaPac Group to co-host an e-commerce marketing workshop. As the landscape of e-commerce continues to evolve, many marketers are eager to explore new social media and online advertising strategies to boost brand visibility.

During the workshop, Alex Mo, our Associate Business Development Director, shared valuable insights on how leveraging social media and strategic content marketing can significantly enhance conversions. Here’s a recap of what we covered:

  • Social media marketing is one of the most effective strategies for enhancing brand image, disseminating product information, and driving conversions

  • Leverage targeted advertising on Meta platforms, including Facebook, Instagram, and Messenger, to connect with your desired audience

  • Utilize various ad formats with automatic placements to improve marketing effectiveness, save time, and expand reach

  • Adopt popular trends like short-form videos (IG Reels) and incorporate promotional messages into both ad content and copy to enhance ad attractiveness

The workshop was a success, thanks to the support of many digital enthusiasts. With over 19 years of experience in the digital marketing landscape, we are ready to assist you in navigating the complexities of e-commerce digital marketing in today’s competitive landscape.

For more information about our digital marketing solutions, please don't hesitate to contact us at +852 2771-7595 or via email at info@asiapac.com.hk / info@adtechinno.com.