AsiaPac Group Celebrates a New Chapter in the APAC Seminar Tour: Bangkok Edition!
10 Feb , 2025
AsiaPac Group was thrilled to host with our partners, Xiaohongshu—China’s leading social media platform—and Plan B Media—Thailand's premier outdoor media provider—alongside our dedicated business development team for an insightful seminar on effectively targeting Chinese tourists travelling to Thailand.
We extend our heartfelt thanks to our Xiaohongshu speaker, Helen Kwok, and Pattanee Ongkunarak from Plan B Media. By 2025, Thailand anticipates welcoming 9 million Chinese travellers, with Bangkok, Pattaya, Chiang Mai, Hua Hin, and Phuket as top destinations. Given that China is a vital source of tourists for Thailand, gaining a deeper understanding of this market is essential for businesses and marketers striving for success. This seminar provided a valuable opportunity for Thai brands and marketers to explore various Chinese marketing channels.
Highlights from the Bangkok Seminar:
Chinese tourists are increasingly interested in culinary experiences, festive tourism, and independent travel, with key sectors including luxury, electronics, entertainment, and lifestyle.
Promote omnichannel marketing by implementing O2O strategies to boost user engagement and brand influence from pre-trip to in-trip, utilizing Chinese social media platforms, OOH campaigns, and effective airport media strategies.
Join over 100 top Thai brands on Xiaohongshu to leverage its 300 million monthly active users and utilize its AI-driven targeting capabilities for marketing objectives.
Engage seamlessly with audiences through UGC-rich platforms like Xiaohongshu and effective OOH media placements. With 96% of consumers believing that OOH media enhances brand trust, leveraging audience journey mapping and extensive coverage via impactful billboards and signature screens can significantly boost brand recall and drive brand consideration.
With close connections and partnerships with 16 esteemed platforms, including Xiaohongshu and Weibo, our group takes pride in delivering measurable results through comprehensive, tailor-made campaigns. We have assisted over 5,000 satisfied brands in achieving their needs, target audiences, and goals.
Continue to join us on our AsiaPac Seminar Tour as we share exciting updates and highlights from other dynamic cities in the APAC region! Leverage Chinese platforms now to directly connect with your Chinese audiences!
For more information about our digital marketing solutions, please don't hesitate to contact us at +852 2771-7595 or via email at info@asiapac.com.hk / info@adtechinno.com.
