AsiaPac Group Marks a Triumphant Seminar with Xiaohongshu & JCDecaux Transport!
11 Nov , 2024
AsiaPac Group is thrilled with the success of its recent seminar, held in partnership with notable speakers including Ms Zoe Zeng from Xiaohongshu, Mr. Ray Lee from JCDecaux Transport, alongside AsiaPac Group's Cindy Ho, and Alex Mo.
The seminar provided a platform for discussing the transformative potential of targeting Chinese consumers during the holiday seasons. Through various festive strategies, such as out-of-home (OOH) advertising and utilizing digital platforms like Xiaohongshu, WeChat, and Douyin, where participants gained valuable insights into navigating the complexities of today’s advertising landscape.
Key Highlights from the Seminar:
Harness the power of the holiday seasons to connect with targeted Chinese travelers from pre-trip to in-trip.
As 82% of pre-trip travelers use Xiaohongshu for travel research, leveraging it can lead to a 1.73 times increase in ad effectiveness.
Engage travelers from pre-trip to post-trip, using seller posts and user-generated content (UGC) to create a comprehensive marketing cycle.
Navigate the future of OOH through wide exposure at 63 MTR and Airport Express Stations, aligned with Xiaohongshu hotspots.
Drive effective integrated marketing campaigns in China by choosing the right online and offline channels, content direction, creative angles, and targeting strategies.
Marketers face expanded opportunities but also the challenge of standing out in today’s rapidly evolving advertising environment, especially during festive seasons. With 20 years of experience in digital marketing, AsiaPac Group is backed by strong partnerships with key industry players and continues to demonstrate its commitment to performance-driven solutions.
For those who were unable to attend, the insights shared at this seminar are invaluable for brands seeking to enhance their digital marketing strategies. For more information about our digital marketing solutions, please don't hesitate to contact us at +852 2771-7595 or via email at info@asiapac.com.hk / info@adtechinno.com.
