AsiaPac Group Singapore Seminar Underscore the Power of Cross-Border Marketing in Conquering Chinese & Asian Audiences
15 Jul , 2024
AsiaPac Group toasts Singapore seminar success hosted on 12th July, 2024, unveiling Singapore cross-border marketing opportunities and successful strategies in China and Asian countries. From country-specific market landscape and insights, to most-used media channels and ad platforms, our team also revealed best practices for effectively targeting and engaging the diverse Asian and Chinese audiences.
Cheers to our AsiaPac team for the invaluable sharing, including Kelly Toh and Linda Lee from Singapore Team, Cindy Ho, Jacky CK Wong, Jacky SH Wong from Hong Kong Team and Yoyo Zhu from Mainland China Team.
Here are the key highlights from the seminar:
Unlock access to vast customer base, gain formidable competitive edge and elevate your brand’s presence through embracing global expansion by seizing Asia-spanning opportunities
Effectively reach over 60% local Chinese audience through the country’s unique internet ecosystem based on campaign objectives through local ad inventories and social channels like Tencent Ads, Ocean Engine, WeChat, Xiaohongshu, and Baidu
Leveraging country-specific ad networks and social channels such as NAVER, Zalo, TikTok and Grab for integrated multi-platform campaigns for cohesive brand presence across diverse digital touchpoints
Harness local expertise in tailor-making localized campaigns to effectively reach campaign objectives, such as content localization, location-specific platform strategies and performance optimization and analysis
To capture the vast 4.7 billion Chinese and Asian audiences, a well-strategized marketing plan along with a combination of global strategic vision and local market expertise is essential. While brands may face cultural, regulatory, operational, and analytical challenges, partnering with a trusted agency like AsiaPac Group can effectively minimize risks, and maximize chances of success in new markets.
With over 19 years of experience of proven digital success, AsiaPac Group strives for performance-driven solutions by integrating multi-platform campaigns simultaneously. As premium partners and resellers for various digital platforms, such as Weibo, Xiaohongshu, and Grab, AsiaPac Group is also well-equipped with digital experts across 14 Asia-Pacific countries to help navigate the complexities of cross-border marketing with localized tailor-made solutions.
For more information about our digital marketing solutions, please don't hesitate to contact us at +852 2771-7595 or via email at info@asiapac.com.hk / info@adtechinno.com.
