• HOME
  • News
  • AsiaPac Group Successfully Hosts Seminar in Singapore: Unlocking Opportunities in the Chinese Tourism Market
AsiaPac Group Successfully Hosts Seminar in Singapore: Unlocking Opportunities in the Chinese Tourism Market
11 Mar , 2025
asiapac-adtechinno-singapore-seminar-unlocking-opportunities-in-the-chinese-tourism-market-with-xiaohongshu-moovemedia-01.png

AsiaPac Group is proud to announce the successful conclusion of our latest seminar in Singapore, held in collaboration with our esteemed partners, Xiaohongshu—China’s leading social media platform—and Moove Media—Singapore’s premier outdoor advertising company, together with our dedicated business development team, we delivered an engaging and insightful session on leveraging cutting-edge OOH and digital marketing strategies to connect with dynamic audiences and drive business growth.

We sincerely thank our guest speakers, Nyle Cheung from Xiaohongshu and Malcolm Wong from Moove Media, for sharing their expertise and valuable insights. The seminar highlighted the immense potential of integrated OOH solutions and Xiaohongshu’s diverse content ecosystem, empowering brands to amplify their message and engage with audiences in innovative ways.

asiapac-adtechinno-singapore-seminar-unlocking-opportunities-in-the-chinese-tourism-market-with-xiaohongshu-moovemedia-02.png

Key Takeaways from the Singapore Seminar:

1)  Diversifying with Xiaohongshu’s Content Ecosystem

  • Inspirational Content: With millions of content creators, Xiaohongshu offers a wealth of inspirational content for every life scenario, making it a powerful platform for brands to connect with their audience.

  • Emerging Trends: Tap into popular lifestyle trends like immersive exploration, city walks, urban activities, OOTD (Outfit of the Day), and local life content to stay relevant and engaging.

  • Search-Driven Reach: Utilize Xiaohongshu’s search functionality to reach your audience through strategic content seeding.

  • New Traveler Profiles: Cater to evolving traveler demands, including earth adventurers, high-energy travelers, visa-free stampers, cultural researchers, and pleasure-seeking travelers.

  • High-Engagement Content: Focus on life documentation, food, fashion, and shopping content, which resonate strongly with Xiaohongshu’s user base.

asiapac-adtechinno-singapore-seminar-unlocking-opportunities-in-the-chinese-tourism-market-with-xiaohongshu-moovemedia-03.png

2)  Maximizing OOH Impact with Moove Media

  • Unmatched Reach: Moove Media offers a combined reach of 650 million addressable impressions across its extensive network of taxis, buses, and rail systems, ensuring your brand message reaches a wide and diverse audience.

  • Targeted Personas: Access 16 unique audience personas, including entertainment seekers, beauty enthusiasts, banking and insurance customers, and health and fitness advocates, to tailor your campaigns for maximum relevance.

  • Proven Results: 93% of consumers have completed a purchase after encountering directional OOH ads, driving increased foot traffic, brand visibility, customer engagement, and sales.

  • Innovative Solutions: From dynamic creative optimization and programmatic audience targeting to high-impact placements at transit stations, concourses, and platforms, Moove Media ensures your brand stands out. Dynamic cabs lighting up the streets and in-cab interactivity further enhance engagement.

asiapac-adtechinno-singapore-seminar-unlocking-opportunities-in-the-chinese-tourism-market-with-xiaohongshu-moovemedia-04.png

3)  Leveraging Omnichannel Marketing for Global Success

  • Localized Strategies: Empower Singapore travel brands to go global by combining OOH and digital marketing strategies tailored to local markets.

  • Seamless Integration: Create cohesive campaigns that amplify your brand message across multiple touchpoints, from OOH placements to social media engagement.

asiapac-adtechinno-singapore-seminar-unlocking-opportunities-in-the-chinese-tourism-market-with-xiaohongshu-moovemedia-05.png

AsiaPac Group: Your Trusted Partner in China Digital Marketing

With strong partnerships across 16 leading platforms, including Xiaohongshu and Weibo, AsiaPac Group is committed to delivering measurable results through tailored, data-driven campaigns. To date, we have helped over 5,000 brands achieve their marketing objectives and connect with their target audiences.

Join Us on Our APAC Seminar Tour!

Stay tuned as we continue our AsiaPac Seminar Tour, bringing you the latest insights and updates from cities across the APAC region. Don’t miss the opportunity to learn how Chinese platforms can help you directly engage with your Chinese audience and drive business growth.

For more information about our digital marketing solutions, feel free to contact us at: 

Let’s work together to unlock the full potential of the Chinese tourism market!

asiapac-adtechinno-singapore-seminar-unlocking-opportunities-in-the-chinese-tourism-market-with-xiaohongshu-moovemedia-07.pngasiapac-adtechinno-singapore-seminar-unlocking-opportunities-in-the-chinese-tourism-market-with-xiaohongshu-moovemedia-016.png