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AsiaPac Group & City Vision Seminar: Unlocking Indonesia’s Consumer Potential with China’s Digital & OOH Strategies
17 Jun , 2025
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We are excited to announce the success of our first-ever seminar in Indonesia, held in partnership with City Vision, a leading OOH media provider in the country. We would also like to extend our deepest gratitude to City Vision for co-hosting this insightful event and to all participants for their active engagement. As the second-to-last stop on our APAC Seminar Tour, this event equipped Indonesian brands with data-driven strategies to engage China’s booming outbound tourism market.

Key Takeaways from the Seminar

1.   Indonesia’s Rising Appeal to Chinese Travelers

  • Over 2 million Chinese visitors are expected in Indonesia in 2025.

  • Bali remains the top choice (70% of travelers), while nature-based destinations like Lombok & Komodo Island are gaining traction.

  • 60% of Chinese tourists prefer personalized travel experiences over traditional package tours.

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2.   Xiaohongshu: The Ultimate Travel Discovery Platform

  • With 90,000+ posts under #Indonesia, Xiaohongshu is where Chinese travelers find hidden gems & trends.

  • Brands can leverage official accounts, KOL collaborations, and targeted ads to maximize visibility.

  • Xiaohongshu’s search-driven ecosystem helps brands convert engagement into bookings through authentic content.

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3.    WeChat: The Super App for Seamless Travel Engagement

  • 88% daily usage rate makes WeChat indispensable for brand storytelling and customer engagement.

  • Brands should utilise Official Accounts and Mini-Programs to create end-to-end travel experiences.

4.   Baidu: China’s Search & Content Powerhouse

  • Beyond search, Baidu serves as a comprehensive knowledge platform, ideal for pre-trip research and brand visibility.

  • Leverage Baidu SEO, display ads, and AI-driven content to engage high-intent travellers planning their Indonesia trips.

5.   Ocean Engine: Precision-Targeted Performance Ads

  • Douyin’s advertising arm enables hyper-targeted campaigns to reach Chinese travellers at every funnel stage.

  • Combine creativity and data to drive direct bookings and conversions through immersive ad formats.

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6.   OOH + Digital: Indonesia’s Fastest-Growing Media Channels

  •  OOH is the 2nd fastest-growing media channel in Indonesia, offering unmissable mass exposure in high-traffic areas.

  • City Vision’s network delivers high-impact, creative OOH solutions to amplify brand messaging.

  • Pair OOH with digital targeting (Xiaohongshu, WeChat, Ocean Engine) for a full-funnel strategy—from pre-trip inspiration to in-trip conversions.

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AsiaPac Group’s Cross-Border Expertise
With partnerships across 16+ top Chinese platforms, including Xiaohongshu, and Douyin, we empower brands with data-driven, full-funnel solutions tailored to Chinese consumer behavior.

What’s Next?
Stay tuned as we conclude our APAC Seminar Tour with one final stop in Kuala Lumpur, Malaysia!

For more information about our digital marketing solutions, feel free to contact us at:
Phone: +852 2771-7595
Email: info@asiapac.com.hk / info@adtechinno.com

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