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AsiaPac Hong Kong Fosters Innovation with Cross-Team Knowledge Sharing Sessions
25 Aug , 2025
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AsiaPac's Hong Kong office recently hosted an internal knowledge-sharing session, bringing together our Account Management, Social Media, Business Development, and Creative Strategy teams. The event highlighted our full-funnel, omnichannel expertise and the impactful strategies driving client growth. It showcased AsiaPac’s end-to-end capabilities, demonstrating how strategic insight, creative innovation, and advanced technology integrate to deliver market-leading results.

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The Business Development and Account Management teams outlined their role in shaping brand futures, encompassing rebranding and repositioning, as well as developing targeted regional strategies. Their work lays the groundwork for tangible successes, such as securing premium supermarket placements and significantly increasing product demand across Hong Kong.

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Meanwhile, the Creative and Social Media teams demonstrated how they bring these strategies to life through compelling selling angles, culturally resonant content, and even input on product design. Their efforts are unified through a seamless omnichannel approach, ensuring a consistent and powerful brand experience at every customer touchpoint.

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A central focus was the strategic implementation of AI, which now supports approximately 30% of our workflows. The session highlighted our proprietary AI-powered platform, including:

  • KOOLER AI: Revolutionises influencer marketing through data-driven KOL identification, performance tracking, and competitor monitoring.

  • OptAdEasy: Facilitates comprehensive campaign management on Meta and Google, such as real-time competitive monitoring, automated bid optimisation, and dynamic keyword adjustments, maximising campaign ROI.

At AsiaPac, our cross-market teams continuously gather insights from each engagement, rapidly integrating these learnings into refined strategies for future projects. This organic knowledge ecosystem ensures that professional development and client success reinforce one another, fostering ongoing innovation and excellence.

For more information about our digital marketing solutions, feel free to contact us at:
Phone: +852 2771-7595
Email: info@asiapac.com.hk / info@adtechinno.com