With the festive seasons and new year approaches, brands face the challenge of standing out in a competitive landscape, especially in attracting outbound Chinese travelers. In recent years, out-of-home advertising (OOH) and Xiaohongshu (XHS) have emerged as two effective marketing channels, offering unique opportunities to engage the audience, boost brand visibility, and enhance customer acquisition.

Join us for a transformative seminar, where we will explore innovative festive marketing strategies and gain valuable insights. Together with industry leaders from JCDecaux Transport and Xiaohongshu, we will unveil the latest trends, media landscape, key metrics, and best practices to create impactful campaigns during the holiday season. Don’t miss this opportunity to elevate your new-year marketing strategy!

Seize this unique opportunity to:                      

1. Discover the hottest check-in spots for Chinese Travelers in Hong Kong

2. Explore popular OOH formats & geographic targeting to select the optimal advertising spot

3. Understand how to integrate Xiaohongshu to amplify your marketing campaigns

4. Learn best practices of OOH & XHS via cross-industry case studies

5. Expand your professional network with industry players

Details:

Date: 8th November, 2024 (Friday)

Time: 15:00 - 17:00 HKT

Venue: 5/F, 95 Queensway, Admiralty

Language: Cantonese (English PPT)

Fee: Free