China, one of the largest and fastest-growing outbound tourism markets, presents tremendous opportunities for tourism brands and destinations. With Chinese travelers increasingly seeking unique experiences, authentic services, and new destinations, capturing their interest in a highly competitive market is essential. Out-of-Home advertising (OOH) and Xiaohongshu have become powerful marketing channels, enabling tourism businesses to effectively engage Chinese tourists, boost visibility, and attract more visitors.

Join us for a transformative seminar where, alongside industry experts from Big Tree Media & Xiaohongshu, we will spotlight the power of Out-Of-Home advertising to build strong brand awareness. Discover how to leverage Xiaohongshu to drive meaningful engagement. This seminar will equip you with the latest marketing trends, key metrics, and proven practices to thrive in China’s competitive market.

Grasp your golden opportunity to:                   

• Explore popular OOH ad formats & geographic targeting to select the optimal advertising placements in Malaysia
• Obtain the winning formula for Xiaohongshu marketing - content creation, community building, precise targeting, influencer partnership, etc.
• Delve into other leading platforms like WeChat, Douyin, and Weibo & adeptly harness their full potential for your maximum marketing effort

• Learn best practices via tourism industry case studies

• Expand your professional network with industry players

Don't miss this exclusive gateway to unlock the secrets of China digital marketing and connect with your target Chinese travelers. Whether you are a marketer, business owner, or simply interested in innovative marketing strategies, this seminar is designed for you.

Details:

Date: 10 July, 2025 (Thu)

Time: 15:00 - 17:00 (Reception opens at 14:30)

Location: Vida Bukit Ceylon, Kuala Lumpur

Language: English

Fee: Free

*Pre-registration is required for this event. Confirmation email will be sent upon successful registration.