Amap Marketing Agency (Gaode Map)｜AsiaPac - Digital Marketing Agency Asia

Connect with Chinese Travelers from Inspiration to Destination

Once a simple digital map, Amap (Gaode Map) has evolved into China's leading lifestyle services platform, offering route planning, lane-level navigation, ride-hailing, hotel bookings, and local deals. It serves as an essential "travel companion" for millions of Chinese outbound travelers annually, guiding their journeys across the globe. By building a “digital stronghold” on Amap, your brand can capture users at every key moment of their travel experience.

900M+

Monthly Active Users

5th

Largest Chinese Mobile App Traffic

200+

Countries Covered

120M+

Daily Searches for Lifestyle Services

Why Amap Marketing?

Unlike traditional social media or e-commerce platforms, Amap is a context-rich, intent-driven super app. When a user opens Amap, they are actively planning a trip, exploring a destination, or navigating to a specific location. This presents a unique opportunity for brands to engage users with a "ready-to-convert" mindset, creating a seamless “Online to Offline” (O2O) journey.

Full-Path User Engagement: From Departure to Destination

Before Departure:

Users search for cities, landmarks, or brands, signaling clear travel intent. We help you lock in Chinese customers early with enticing store info, authentic reviews, and exclusive offers.

In-Trip:

Our high-precision, lane-level navigation ensures users arrive at your store successfully. Real-time LBS triggers and in-store gift campaign s drive immediate foot traffic.

Post-Trip:

Positive on-location experiences drive word-of-mouth sharing on the platform, generating authentic rankings that influence millions of future travelers.

AsiaPac Strategic Amap Marketing Services

Business Connect Storefront Setup

Build a "second official website" on Amap to get discovered by Chinese outbound travelers before and during their trips. AsiaPac handles everything from certified store setup (obtaining official verification badge) and unified store decoration to creating a product catalog, delivering a trustworthy, visually consistent private domain marketing hub.

Amap Promotional Campaign Management

We turn your storefront into an active customer magnet with eye-catching campaign banners and featured services like booking, consultation, and event promotion. By managing industry-tailored merchandising shelves, from product sampling and coupons to group-buying deals or vouchers, you can drive engagement and convert online visitors into in-store guests.

Localized Content Creation on Amap

Our China creative team crafts highly localized, point of interest (POI) content for your Amap storefront, including brand news, information updates, and promotional copy optimized for search discoverability. We ensure your content aligns with the travel-related search behaviors of Chinese outbound users by using locally relevant keywords, cultural insights, and contextual messaging to improve your POI ranking.

Precise Amap Ad Campaign Delivery

We plan and execute data-driven ad campaign s that target users based on precise LBS, real-time location, search behavior, and rich demographic profiles, ensuring your message reaches the right user at the right moment. From Splash Screen ads for maximum exposure to Voice Broadcast ads that engage users during navigation, we select the optimal ad formats to match your marketing objectives and budget.

Amap Performance Reporting & Analysis

Our digital experts provide comprehensive analytical reports on your Amap marketing performance, enabling strategic adjustments and continuous optimization. We track key metrics, including store page views, user CTR, coupon redemptions, and in-store visitation lift, giving you clear visibility into your ROI.

Brand Reputation & Amap User Management

Chinese audiences value authentic comments and reviews. AsiaPac proactively monitors and manages user-generated content on your Amap POI page, responding to customer feedback and addressing concerns promptly. This builds authentic word-of-mouth, maintains a positive brand image, and turns satisfied customers into loyal advocates who drive repeat visits and referrals.

Overview of Amap Ad Offerings

Why Choose AsiaPac as Your Amap Marketing Agency?

Official Amap Reseller

As an official agency partner, AsiaPac provides the strategic and operational support global brands need to succeed on Amap, from technical setup and advertising campaign s to analytics. With direct access to platform resources and exclusive support, we bridge global ambition with China's digital ecosystem, turning digital interactions into real store visits.

Localized Chinese Contexts in Feeds & Creatives

Our dedicated China team comprises native-speaking creative talents who understand the nuances of the market. We craft compelling content using in-market language, popular trends, and culturally relevant visuals that resonate deeply with Chinese audiences, ensuring your brand feels local, not foreign.

20+ Years in China Omnichannel Marketing

With much experience in Chinese digital marketing, we don't just offer Amap services. We provide a holistic omnichannel strategy, integrating Amap with other key platforms like Xiaohongshu, Meituan Dianping, Douyin, and WeChat. This ensures a consistent and powerful brand presence across every touchpoint of the Chinese consumer's digital journey.