Our Strategic GrabAds Services
Full-Funnel GrabAds Planning
AsiaPac performs in-depth brand evaluations and develops effective GrabAds campaigns tailored to your goals – be it building brand awareness, generating in-app or in-store sales – by targeting the most relevant audience.
1st & 3rd Party Audience Data Analysis
We identify the most relevant audience segment for your business by leveraging our rich database and Grab’s aggregated audience data based on real-world transactions, including Grab ride users, GrabFood audiences, app top spenders, campaign engagers, point-of-interest (POI) audience, and more.
Impactful GrabAds Creatives Development
Our creative team at AsiaPac utilizes self-developed AI banner creation tools to craft impactful native ads that capture the attention of Grab users. Whether ordering food, groceries, or scheduling rides, our visually striking ads complement your brand and engage users within the Grab app.
Data-Driven GrabAds Execution
Leveraging Grab’s granular audience signals, diverse formats and rewarded ads product, your Grab ads are facilitated to precisely serve and your high-value audiences are incentivized to purchase and convert.
Omnichannel GrabAds Solution
Our omnichannel approach integrates your Grab campaigns with online and offline promotions e.g. in-app ads, out-of-home (OOH) car wraps, O2O vouchers, etc., grasping every touch point of Grab users’ customer journey.
GrabAds Performance Reporting
AsiaPac’s detailed GrabAds reports offer consumer insights into key metrics like conversions, unique reach, page visits, CTR, redemption rate, etc., allowing us to make data-driven optimizations on your Grab ads strategy to maximize ROI.
