

Launched in the early 2000s, Enchanteur is a French-inspired self-care brand for women, renowned for its fragrance and personal care products. AsiaPac assisted Enchanteur in strategizing a full-funnel campaign to enhance awareness of their summer product re-launch, “Delightful Shower Gel,” and position it as the go-to niche body fragrance wash for Gen MZ.

In the face of competitors consistently launching new products and executing aggressive advertising campaigns, our objective is to maximize product awareness and strengthen market positioning. Through the implementation of omnichannel marketing strategy across various online and offline media channels, we re-launched the “Delightful Series” through different phases allowing for more strategic execution and better audience engagement.









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