Programmatic Digital Out-Of-Home (pDOOH) Advertising｜AsiaPac

What is PDOOH?

Out-of-home advertising (OOH),traditionally signage outside the home, has shifted to digital with digital out-of-home (DOOH). Along with the advent of programmatic technology, has opened the door to programmatic digital out-of-home (programmatic DOOH or pDOOH). Regardless of whether you've used OOH before, now is the perfect time to embark on your first offline+online integration campaign at an affordable budget!

Out-Of-Home (OOH) Advertising

A static image ad displayed on billboards, transit, bus shelters, street furniture, etc.

Increase brand awareness and maximize visibility

Advertise in your desired location with a fixed creative size and format

Digital Out-Of-Home (DOOH) Advertising

Dynamic and data-driven digital media that appear on outdoor digital billboards and signage, LED screens, or on a network of screens

Hyper-targeting capabilities by geolocation, tracking party data, retargeting, etc.

Omnichannel customer experience through seamless mobile and online platform integration

Allow for changeable visuals, videos, and even interactive elements

Programmatic Digital Out-Of-Home (pDOOH) Advertising

Programmatic technology streamlines real-time, cost-effective automation for buying, selling, targeting, delivering, and measuring of premium outdoor digital screens like MTR, bus stops, and airports.

Automatic bid on ad inventory with ad exchange and demand-side platforms (DSPs)

Automated, personalized ads based on consumer behavior, audience mobility patterns, contextual targeting, etc.

Better pDOOH ad campaign tracking, measurement, and analytics for further optimization

Why Choose pDOOH for Your Advertising Campaigns?

Through the following points, you will gain a clearer insight into the advantages of leveraging pDOOH advertising and how it can significantly enhance your ad performance.

Interest-based

There’s no need to select and fix certain OOH placements, allowing for a more dynamic bidding process based on audience interests and demographics.

Customization

Bid your pDOOH placements based on your needs (e.g. Central/ CWB MTR station, Airport Express, airport departure gate, high-speed railway), and deliver ads with timeslot or settings to minimize wastage.

Retargeting

Allows retargeting and online remarketing of those pDOOH viewers with various ad formats, such as video, rich media, banner, audio, etc.

Flexibility

Enjoy greater flexibility compared to traditional IO buys; swiftly modify your creatives at a quicker turnaround time or pause ads in adverse conditions like bad weather.

Budget-Friendly

PDOOH ads generally have a lower entry budget compared to DOOH or outdoor ads.

Measurement

Gain real-time campaign performance for insights on impressions, engagement, conversions, and key metrics to optimize campaigns and demonstrate advertising ROI.

A/B Testing

Utilize A/B testing for diverse creatives, messages, or targeting parameters to compare performance metrics and iterate based on data-driven insights.

Interactions

Through touchscreens, QR codes, and mobile integrations, pDOOH campaigns engage viewers in interactive and immersive experiences.

Our Strategic pDOOH Advertising Services

Exclusive, Worldwide Ad Inventory

AsiaPac has access to top DSPs across the world, namely The Trade Desk (TTD), Hivestack, JCDecaux, VIOOH etc., connecting your pDOOH ads on premium global ad networks in the omnichannel marketplace,including Connected TV (Netflix ad, MyTV Super Ad, iQiYi Ad), audio (Spotify ad, Joox ad), display (rich media ad), video, native, mobile, and of course, DOOH.

One-Stop pDOOH Campaign Planning & Set Up

Running a pDOOH ad campaign may somehow be tough. AsiaPac team takes into account your ad objectives, from planning to creation to execution, we develop tailored pDOOH ad campaigns that align with your target audience and market, as well as be consistent with your other online media channels through remarketing, forming an effective omnichannel marketing strategy.

Rich Audience Data Analysis

Our AI-powered platforms analyze 2+ billion active audience data, including audience interests, demographics, behavior, life events, trending topics, and lookalike and remarketing profiles. Based on your audience data, we pick the inventory that best suits your needs.

Data-Driven pDOOH Ad Targeting

By leveraging multiple real-time cross-device audience data sources and custom audience segmentation, we ensure precise pDOOH ad targeting and retargeting to deliver the most relevant, personalized ads to your target audience at the right time and right place, across their entire user journey.

High-Quality pDOOH Ad Creatives

Designing an impactful and dynamic ad creative is key. Supported by our programmatic platform and teams of creative experts, we are capable of producing straightforward yet eye-catching and compelling creative content along with A/B testing that can capture the audience's attention on their daily journeys, driving awareness and considerations.

PDOOH Ad Performance Measurement

While real-time ad performance data visualization and reporting are possible with pDOOH, measuring a campaign's effectiveness can be challenging. AsiaPac’s professionals analyze and keep track of all performance metrics, and make prompt optimization to triggers, creatives, and targeting to guarantee that performance aligns with your budget and KPIs.

Access our Premium pDOOH Ad Inventories with 290B+ Monthly Impressions Across Asia-Pacific Regions.

Why Us As pDOOH Advertising Agency?

Localized Office Support on pDOOH

Whether you’re targeting regional, national, or global audiences, our AsiaPac digital specialists in 11 countries are adept at navigating the intricacies of pDOOH advertising and comprehending all locations’ market trends. With your specific objectives in mind, we customize marketing plans and select the right inventories to reach your global audiences.

Full-Funnel Omnichannel Marketing Strategy

AsiaPac has 20+ years of profound experience in developing effective all-rounded digital marketing services, including SEM, SEO, content, video, social, KOL, programmatic, etc. We perfectly connect your pDOOH ad campaign with other marketing channels, ensuring a successful omnichannel marketing strategy.

Self-Developed Technology Accelerates Performance

Aside from our extensive ad inventory that fosters pDOOH ad delivery, AsiaPac has self-developed big data and AI technology, enabling sophisticated audience data gathering and targeting and precise performance evaluation and optimization, pushing performance to the next level.