AI Search is Changing How People Discover Brands
AI assistants are becoming a new discovery entry on the internet. ChatGPT alone boasts over 800 million daily active users asking questions, making AI-generated answers an increasingly mainstream part of search behavior.
This means brands must now optimize to win visibility in AI-generated search results. This new discipline is called Generative Engine Optimization (GEO)— also known as AEO (Answer Engine Optimization).
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